Practical Marketing for Artists, Part Two – March 31, April 7, 14, 21

In this 4-week class, we build on PART ONE to tackle outreach, messaging, your about page, artist statement, bio, CV, and social media. You don’t need to take part one, but it would be helpful. You will learn how to build and grow a loyal email following (an oh-so vital aspect to your marketing plans), and we’re going to dive into other ways to organically reach clients, students, and influencers to help broaden your reach without trying too hard. By the end of this class, you will know how to craft newsletters and blogs that get read and you’ll have ideas in the bank for future communications, we’ll go over social media and learn some quick and easy ways to stick with it to the extent you are willing and able.

Class One: Artist Statements, Applying to Shows, CVs, and more

Class Two: Newsletters and Blogs

Class Three: Social Media Best Practices, Tips and Tricks 

Class Four: Voice, Keeping it Together, Burn Out, and Brand

 

March 31, April 7, 14, and 21

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Practical Marketing for Artists, Part One – March 3, 10, 17 and 24

In this 4-week class, we take an in depth look at the possible marketing issues hindering your ability to get into shows and galleries, make sales and advance your career. By the end of this class, you will have made important adjustments to your website and will have solid concepts in place to reach and engage your audience, build a following and bolster your image in the eyes of curators.

Class One: Upping Your Game

We’ll assess your current marketing efforts and develop practical, doable steps to sharpen your presentation, outreach, and messaging.

Class Two: From the Outside In, Website and Online Presence 

We review easy fixes for readability, connection, and improved SEO (search engine optimization) and explore ways to enhance your site to distinguish you and your work and give online visitors a better experience.

Class Three: From the Inside Out, Core Values, Your Why, Mission Statement

A brand distinguishes you from everyone else. As Simon Sinek out it, “People don’t buy what you do, they buy why you do it.” We’ll work through the process of finding your brand, core values, mission and your why.

Class Four: Pulling it All Together, Your About Page

Your About Page is often the second most visited on your site. It’s where people connect with you and decide if they want to own your work–or add you to their gallery or exhibition. We’ll look at structure and ways to connect and keep people reading.

March 3, 10, 17, and 24

REGISTER FOR PRACTICAL MARKETING 

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