You didn’t become an artist to write ad copy or chase an algorithm — but you probably know your marketing could be doing more for you than it is.
What if the secret wasn’t posting more, but saying less and meaning it?
Organic Marketing for Artists is a 5-part course built from three decades of real conversations between artists and the collectors who buy their work — teaching you how to find your why, put it into words, and build a website, bio, and online presence that actually sounds like you.
No ad spend. No selling out. Just a clear, doable plan to turn genuine connection into real sales. Start the course today →
Five Parts, One Complete Marketing Plan
Course 1: The Foundations of Good Marketing
Before you write a single word of copy, you need to know what you’re actually selling — and it’s not just your art, it’s your why. This section walks you through guided exercises to uncover your core values, define your ideal client, and build a mission statement you’ll use for the rest of the course. Includes downloadable worksheets for every exercise, so you’re not just watching — you’re building your foundation as you go.
Course 2: Artist Statements and Bios
Stop dreading the “about the artist” box. Using real, annotated examples, you’ll build your own elevator pitch, all-purpose bio, and long-form bio — plus learn how to turn any of them into a targeted artist statement for a specific show or residency. Comes with bio templates and fill-in-the-blank worksheets, so you leave with finished copy, not just notes.
Course 3: Harnessing The Power Of Your Online Presence
Your website is your hardest-working salesperson — if it’s built right. This section is a full walkthrough of what makes a site actually convert, with a deep focus on your most-viewed page: your About page. You’ll build yours step by step alongside a companion worksheet, using your own ideal client and mission statement from Part One.
Course 4: Reaching Your Clients
SEO, email lists, and the real (data-backed) difference between newsletters and blogs — demystified. You’ll learn exactly how to grow a list of people who actually want to hear from you, and how to create a lead magnet worth giving your email address for. Includes worksheets for planning your own newsletter strategy and lead magnet from scratch.
Course 5 (Bonus): Blogging With Pictures
Don’t love writing? This bonus lesson is built for you — a start-to-finish framework for blogging using mostly images and a few well-chosen words. You’ll walk away with blog post ideas already brainstormed, using the included worksheet, so you’re never staring at a blank page.
Ready To Get Started?
You already have everything that makes your work worth buying — your story, your perspective, your why. This course just gives you the words, the framework, and the ready-to-use worksheets to put it in front of the people who are waiting to find you. For just $115 — a fraction of the $600 value of equivalent in-person classes — you get five complete video lessons plus every companion worksheet, a full marketing system you’ll come back to again and again as your work evolves. Enroll in Organic Marketing for Artists today →