Your collectors are out there. Let's find them.
Coaching helps artists see the unique marketing opportunities available to you to organically grow your audience. I help artists take charge of their marketing efforts so they can stop wasting time on things that don’t work and hone in on the things that actually do work.
How Coaching Works
In one-on-one sessions, we start by identifying your immediate needs, then we dig in and define you as an individual creative.
I like to explain it this way. If you’re a painter of landscapes and you think you’re selling landscape paintings, this means you are competing against everyone who paints landscapes. And everyone who paints. Including grandkids. And you’re competing against windows, mirrors, wallpaper, wall sconces…basically, anything that takes up wall space.
BUT…if we’re selling you and your unique vision, then you are the only one.
So, we need to find your why. Using my coaching templates and model for drawing out your why, we will create your individual marketing plan, conversation and text. From here, we tailor the outreach to feel right for you and fit into your life.
Is Coaching Right for You?
I have helped people who are just starting out, but coaching works best if you have a website. Consider setting up a website before jumping in with me. Consider the following:
- Do you have a solid body of work and now need gallery representation or better representation?
- Do you what to take your work and career to the next level or need to raise your prices but are unsure if your clients will follow?
- Are you wanting to explore a new direction but worried you’ll lose representation?
- Have your sales stagnated?
- Have you lost galleries/representation and want to be more in control of your future?
- Have you tried posting work on social media but not seen much in sales to account for the hours you’ve spent?
- Are you wanting to show your work in National Exhibitions or Museums?
The Key to Good Marketing: Text That Comes Alive with Your Voice
Part of my work with and for artists is crafting text–artist statements, bios, press releases, about pages, etc.
Your art illuminates the world and shows us life in a new way. And yet, when it comes to talking about yourself or explaining your work, you suddenly draw a blank. Copy that reflects you is the perfect way to engage your audience without feeling like you’re a sellout.
My Specialties Include
Creating unique copy that reads like you’re talking to friends, kindred spirits.
Crafting dialogues that inspires your audience.
Helping you take control of sales through online presence.
Smoothing the transition when making a major leap in your work to bring your audience along and to find new audiences.
Creating pathways for you to gain traction in the market and find the right representation.
Developing professional proposals and marketing materials needed to approach galleries and museums.
For more information, contact me for a free consult.
Need a Website?
I recommend FASO.com. I am part of their affiliate program, but I wouldn’t recommend them if I didn’t beleive they were a terrific solution for artists.
They are a huge online community for artists and offer templated websites at various rates per month. You can, literally, have a website up and running in 30 minutes. Check them out and if you use the link above, you get a 60-day free trial to see if you like them or not.
