Artists Marketing image

How to Market Your Art Using Today’s Tools & Technology

Websites That Attract Collectors

Artist Statements & Bios That Work

Newsletters, Blogs, & Direct Mail

 

My Work Lets Artists Get Back to Their Work

Artists Marketing

I approach artist marketing differently because the usual marketing platforms simply don’t work.

Marketing art requires a philosophical approach, an understanding that art is something wholly different than any other “product” in the world.

Because every artist in on a similar yet unique path, we start by figuring out where you are and what you need most. 

From there, I share my art world insider’s knowledge gained over the past three decades selling art, working with collectors, and launching numerous artists’ careers.

artists marketing image

Distinguishing you is the goal.

You will receive my marketing templates and I will guide you through everything, offering my editing and writing skills as needed. 

We’ll create clean messaging for your website, clear out reach campaigns, and beautiful content that expands your organic reach. 

I will also tailor steps to help you move forward and grow your business in ways that are totally doable. 

Artists marketing

Fulfilling your needs means listening to your needs, understanding where you want to be, and finding the solutions that work best for you. 

Your audience is out there. Let’s find them.

I’m going to help you market your art with emails, newsletters, blogs, and social media that reflect your voice and unique qualities and abilities.

Ready to Get Started?

Monthly Marketing Workshops

STREAMLINE YOUR MARKETING EFFORTS

I hear you. Squeezing in just one more thing to your schedule is impossible. But you know you need to let people know about your work, what shows you’re in, what you’re working on…

This FREE Zoom is all about setting your schedule for best results, as well as tips and tricks for making all this easier and automated. 

WHEN: Coming this spring.

As a contributing writer to Western Art & Architecture, Rose Fredrick brings a critical understanding of Western art history as well as knowledge of the issues facing contemporary Western art today.… Read more “”

Christine Rogel

Clarity in the contemporary comprehension of the art world like no other I’ve met from beginning to end, blended with a mastery of business skills in the complexities and nuances… Read more “”

Billyo O'Donnell

I recently read a draft of a book Rose had written about a prominent artist. When I finished, I felt Rose had encapsulated this risk-taking, fun-loving, hard-working, and extremely talented… Read more “”

Janet Daily

For the last 20-plus years, Rose and I have collaborated on everything from artists brochures, museum catalogues and retrospective books, to branding campaigns for national art shows. She always brings… Read more “”

Terry Rigg
Maeve Eichelberger

I’ve worked with Rose now for six years as a participant in the Coors Western Art Show. As a contemporary western themed artist, Rose took a chance on me and… Read more “”

Maeve Eichelberger

I value and trust our relationship. It means a lot to me. After a long period of not painting, Rose encouraged my very fragmented starts and fledgling ideas, seeing in… Read more “”

Sophy Brown
David Grossmann in the studio

Rose has been a steadying force in helping me to navigate the challenging waters of the art world. She has been unwavering in finding ways to open doors in her… Read more “”

David Grossmann

Rose brings love, knowledge, and organization to the subject of art and artists. She is simply the best at engaging artists in conversation.

Doug Erion

Wow, thank you for such straight forward, no nonsense marketing wisdom from your Marketing for Artists class. You have a great ability to help artists drill down to find the… Read more “”

Victoria Eubanks

What a privilege it has been to work with Rose! Her wealth of knowledge, insight, honesty, and professionalism have made a huge difference in how I view myself as an… Read more “”

Nancee Jean Busse
Ron Hicks in the studio

Rose has over 25-years experience in all aspects of the art industry, so partnering with her and being able to benefit from her expertise is a total win. After a… Read more “”

Ron Hicks

Rose Fredrick brings three decades working in the art business to her clients. An award winning curator, writer and publisher, her essays and interviews have been featured in Western Art & Architecture, Fine Art Connoisseur, Western Art Collector, Southwest Art magazine, and many others. She has written and edited publications for museums and galleries, and her writing has been used in workshops and college course. 

Her blog, The Incurable Optimist, takes a deep dive into artists’ lives and work and offers frank insights into topics that most concern artists. 

Ultimately, her coaching helps artists get back to their artistic “Why” by helping them develop authentic ways to connect with and develop new collectors. 

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Oh, how I love juicy art forgery stories! Those fabulous tales of deception and greed, peppered with mafioso and Nazis and dubious art world figures always add a sense of

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